Read previewThe Disney proxy battle continues to heat up — and ordinary shareholders could cash in. Mom-and-pop investors are also being courted for their votes on a new marketplace called Shareholder Vote Alliance, which runs auctions for shareholders' proxy votes. Xu said Shareholder Vote Alliance doesn't reveal the names of the bidders but confirmed the bid is from a current shareholder. Shareholder Vote Alliance pitches itself as a way for everyday investors to generate income by monetizing their shareholder votes. Shareholder Vote Alliance closes its auctions a couple of days before shareholder votes.

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